I didn’t really think that 1-star reviews were a big deal, or made a big difference, until I got one. After all, bad reviews are certainly going to come, and you can’t be a writer if you don’t develop a thick skin.
But apparently Amazon has a magical algorithm, and it seems that 1-star reviews can basically put the kibosh on sales. I didn’t realize that, either, until somebody showed me the numbers that seems to suggest this is true. We had been doing slow, steady sales every day (yay! And thank you! I appreciate it so much!). That is, until I received the 1 star. Then sales absolutely stopped dead. You know how many copies we sold that day? Zero. Nada. The first day without a single sale.
This helped me to realize something. Do you think that your reviews don’t count? Apparently, they do! I know that when I’m looking for a book or a product, I want to know what other people think about it. I value your opinions. I want to know what you like, and what you don’t, and I use your information to make my own opinions. So if something has 4 stars, or 5 stars, or 1 star, I’ll read that review and wonder why it was scored like it was. This may or may not help persuade me to make a purchase.
You and I, we’re people of action. I don’t want to sit idly by and twiddle my thumbs. After learning the importance of a review, I’ve decided that I can take two minutes and leave my own reviews. Won’t you do the same? If you have readIf you have read a book that you particularly enjoyed, would you mind taking the time to leave a nice review? Or if you read a review that was well done and helps you make a decision on a product, will you “like” it? If you see an unfair review that does nothing more than sabotage the product (“I didn’t buy this but I hate this company because they eat children for breakfast!”) will you report that review as abuse and dislike it? Hey, friends! We can be proactive and helpful!
I learn more and more about this business every day, and I want to play a small part in making it, and life in general, a little bit better. Would you care to join me?